Awava‘s mission is not one of charity, but of economic empowerment, for you “give a woman a fish and you feed her for a day. Teach a woman to fish and you feed her for a lifetime.” In assisting Awava’s artisans with design and providing Western market access, we at Awava are not only providing a space in which marginalized Women in Uganda can sell their masterpieces, but ensuring that these products will sell. By ensuring the sale of these products at a fair price, Awava’s artisans will be able to gain access to precious resources, therefore empowering themselves through their skills.
Awava aims to be different from other fair trade businesses by focusing not only on conflict and post-conflict development, but also instituting a “raise system” which will provide a set system for labor payment increases. Every six months, if seventy-five percent of an artisan’s or artisan group’s products sell, we will automatically increase their labor payment one percent. One percent does not sound like much, but we need to keep this structure sustainable while providing an incentive program promoting quality. Content & Images: Awava Website